Website Content Specialist (f/m/d)

Beckman Coulter Diagnostics Duesseldorf, North Rhine-Westphalia, Germany, Category: [category], Job Id 23476_R1313423

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results.

We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory.

It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow.

Learn about the Danaher Business System which makes everything possible.

The Website Content Specialist is responsible for the accurate, timely, and compliant execution of website content updates within our Content Management System (CMS), publish, maintain, and optimize website content in alignment with digital marketing priorities, brand standards, and regulatory requirements. This position reports to the Inbound to the Digital Marketing Strategist and is part of the Digital Marketing Team located in Germany and and will be fully remote. The ideal candidate is detail-oriented, process-driven, and collaborative, with a strong interest in digital marketing and website optimization. While execution is the primary focus, this role is also expected to identify opportunities for website improvements and provide content-related recommendations.

In this role, you will have the opportunity to:

• Manage Website Content Execution and CMS: Responsible for creating, updating, and maintaining website pages in the CMS based on approved briefs and campaign requirements. Ensures accurate and timely publishing aligned with brand, accessibility, SEO, and UX standards, while managing the full content lifecycle (updates, corrections, removals, redirects), performing quality checks, and handling basic image editing for web use.
• Manage the MAPSS Approval Process: Management of the end-to-end MAPSS approval workflow for all website content and digital assets prior to publication, ensuring all required reviews are completed, properly documented, and compliant with internal guidelines, while coordinating feedback and revisions across marketing, legal, regulatory, and other stakeholders.
• Collaborate with Cross-Functional Teams: Close collaboration with the Inbound Digital Marketing Strategist and collaborates with design, development, analytics, and compliance teams to execute content plans and campaign updates, adhering to established workflows, templates, and governance models, while proactively communicating timelines, progress, risks, and dependencies.
• Apply Quality Assurance and Web Best Practices: Application of web content best practices across structure, readability, accessibility, and SEO/AEO, ensuring consistency across pages and templates, and supporting ongoing content audits, clean-up initiatives, and overall content hygiene to maintain high-quality standards.
• Drive Continuous Website Optimization and Recommendations: Identification of gaps, inconsistencies, and improvement opportunities during CMS execution, providing actionable recommendations on page structure, content placement, navigation clarity, and usability, with the goal of enhancing content effectiveness and overall user experience.

The essential requirements of the job include:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience)
• Basic understanding of websites, CMS platforms, and digital content concepts
• Strong attention to detail and ability to follow processes and compliance requirements
• Ability to manage multiple tasks and deadlines in a structured environment
• Clear written communication and strong collaboration skills

It would be a plus if you also possess previous experience in:

• Hands-on experience with a CMS (e.g., Sitecore, WordPress, Adobe Experience Manager)
• Familiarity with MAPSS or similar marketing compliance workflows
• Basic knowledge of SEO and web accessibility principles
• Experience working with digital marketing or inbound marketing teams

Beckman Coulter Life Sciences, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Life Sciences can provide.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.